Overview
AmmoReady allows you to sell more than just distributor catalog products. You can also add your own local inventory, such as firearms, accessories, apparel, hats, sweatshirts, store merchandise, or any other products you want to sell directly through your website.
To display your own products on your storefront, there are a few steps involved:
Create the inventory item.
Edit the item to add product images and review its settings.
Create a Collection.
Add your item to the Collection.
Display the Collection on your homepage or on its own product page.
This guide walks through the full process from start to finish.
Step 1: Create Your Local Inventory Item
From your AmmoReady Dashboard, go to:
Inventory (left-hand navigation bar)
Then create a new inventory item.
When creating the item, you will enter the main product information, such as:
Product name
SKU or UPC, if applicable
Price
Quantity
Product type/category information
Basic product details
Once the item is created, it will be added to your Local Inventory.
Important: Creating the item is only the first step
After the item is created, you should go back into the item and click Edit to finish setting it up.
This is where you can add product images and review any additional settings.
Step 2: Edit the Item and Add Product Images
After creating your inventory item, open the item from your Inventory page and click Edit.
This second step is important because product images and some additional settings are managed after the item has been created.
Inside the Edit view, add your product images and review the item’s settings.
Before moving on, make sure the item has:
A product image
A quantity greater than 0
A price
A visible category or product type
Any needed product description/details
Why images matter
Depending on your storefront settings, products without images may not appear on the website. If your product is not showing where expected, one of the first things to check is whether the item has an image added.
For apparel or store merchandise, we strongly recommend adding clear product images before featuring the item on your homepage or product page.
Step 3: Create a Collection
Collections allow you to group products together so they can be displayed on your storefront.
For example, you could create Collections such as:
Store Apparel
Hats & Sweatshirts
Featured Local Inventory
New Arrivals
In-Store Specials
Used Firearms
Staff Picks
To create a Collection, go to:
Website > Collections (left-hand navigation bar)
Click New Collection and enter the Collection details.
Make sure to check Publish the Collection if you want the Collection to have its own product page.
Once published, AmmoReady will automatically create a product page for that Collection.
Step 4: Add Your Inventory Item to the Collection
After the Collection has been created, go back to:
Inventory (left-hand navigation bar)
Find the item you want to feature.
Open or select the item, then click Add to Collection.
Choose the Collection you created.
For example, if you created a Collection called Store Apparel, you would add your hats, shirts, sweatshirts, or other apparel items to that Collection.
Once added, those products are now grouped together and ready to be displayed on your website.
Step 5: Display the Collection on Your Homepage
Creating a Collection does not automatically place it on your homepage. To show the products on your homepage, you need to add a Collection widget.
Go to:
Website > Pages (left-hand navigation bar)
Open your Homepage.
Click Add Widget and choose Collection.
Turn the Collection widget on, then select the Collection you want to display.
For example, you could select:
Store Apparel
This will display product tiles from that Collection directly on your homepage.
Click Update Page when finished to save your changes.
Step 6: Display the Collection on Its Own Product Page
If you published your Collection when creating it, AmmoReady automatically creates a product page for that Collection.
However, you may still need to review and publish the page settings.
Go to:
Website > Pages (left-hand navigation bar)
Find the page that was created for your Collection.
Open the page and make sure:
The page is published
The Collection widget is added and turned on
The correct Collection is selected
The page is saved
If you want customers to access this page from your website menu, check:
Show in Menu
Then click Update Page.
This will make the page available from your storefront navigation.
Example: Selling Hats and Sweatshirts
If you want to sell your own hats and sweatshirts, the process would look like this:
Go to Manage > Inventory.
Create a new product for each hat or sweatshirt.
After each item is created, open the item and click Edit.
Add product images.
Confirm the item has a price and quantity.
Go to Website > Collections.
Create a Collection called Apparel, Store Apparel, or Hats & Sweatshirts.
Add each hat and sweatshirt to that Collection.
Go to Website > Pages.
Add a Collection widget to your homepage or Collection product page.
Select the Collection.
Publish and save the page.
Once complete, customers will be able to view and purchase those items from your storefront.
Troubleshooting: Why Isn’t My Product Showing?
If your item is not appearing on your storefront, check the following:
1. Does the item have quantity available?
If the quantity is 0, the item may not appear depending on your storefront settings.
2. Does the item have an image?
If your storefront is set to hide products without images, the item will not display until an image is added.
3. Is the product hidden?
Check the product settings and make sure the item is not hidden from the storefront.
4. Is the category hidden?
If the item is assigned to a hidden category, it may not appear on the storefront.
5. Is the item added to the correct Collection?
Creating the item does not automatically add it to a Collection. You need to manually add the item to the Collection you want to display.
6. Is the Collection widget added to the page?
Creating a Collection does not automatically place it on your homepage. You need to add a Collection widget to the page and select the Collection.
7. Is the page published?
If you created or edited a page, make sure the Publish box is checked and the page has been saved.
8. Is the page added to the menu?
If you want customers to find the page from your website navigation, make sure Show in Menu is checked.