If a UPC/SKU isn’t appearing where you expect it to — in your Distributor Catalog, your Local Inventory, or your storefront — there are several possible causes. This article explains the most common reasons products appear “missing” and how to troubleshoot before contacting support.
1. Missing From Your Distributor Catalog
Not every distributor UPC/SKU is guaranteed to appear in AmmoReady. Distributors sometimes exclude products from the data feeds we receive. This can happen when:
The distributor is sending incomplete or invalid product data
The item is allocated or restricted to top-volume dealers
The product is backordered or temporarily unavailable
The distributor intentionally withholds certain items from feeds
AmmoReady can only import products that distributors choose to include in their data exports.
If the item does NOT appear in your Distributor Catalog
Before writing into Support, please confirm where the item is missing.
If the item does not appear in your Distributor Catalog at all, the cause is almost always one of the distributor conditions listed above.
What Support Can Verify
If you share the UPC/SKU with us, we can check whether the product:
Exists in the Master Catalog but has missing required data, or
Is not being sent by any distributor feed at all
This confirms whether the issue is on the distributor’s side or if the UPC/SKU is eligible to be streamed.
What You Can Do
If a distributor is not providing the UPC/SKU, you may request that they:
Make the product available to AmmoReady in their data feed
Automatic Import When Data Becomes Available
Once a distributor begins sending a UPC/SKU:
AmmoReady automatically imports it
Required product data is created
Pricing and quantities are pulled in
The item is included in regular syncs
No manual action is required.
2. Missing From Local Inventory (Manually Added Items)
If you manually add items under Local Inventory, they may still appear “missing” from your storefront due to visibility settings.
Local Inventory items can be hidden when:
Quantity is 0
The storefront is set to hide out-of-stock items
The product has no image and image-less items are hidden
A category or brand override is hiding the product
Ensure the product has:
A quantity > 0 (if out-of-stock products are hidden)
An image (if image-less items are hidden)
A visible category/brand
3. The Product Is in Your Catalog, But Not on Your Storefront
If you do see the item in your Distributor Catalog or Local Inventory, but it’s not appearing on your storefront, use these checks:
1. Out-of-Stock Filtering
Your storefront may be set to hide items with 0 quantity.
2. Missing Product Image
If you hide products without images, any item with no image will not display.
3. “Ready to Ship” Filter
If Auto-select Ready to Ship is enabled:
Only Local Inventory will appear
Distributor-supplied items will be hidden
4. Hidden Overrides
Check all three places where hiding can occur:
Individual Product:
Catalog → search UPC → open product → Override tab → “Hide in Storefront”Category Level:
Settings → Categories → gear icon → Edit → ensure “Hidden” is not selectedBrand Level:
Settings → Brands → select Brand → ensure “Hide in store?” is not enabled
4. When to Contact Support
After completing the checks above, please contact support only if:
The product does not appear in your Distributor Catalog, and
You want us to verify whether the UPC/SKU exists in the Master Catalog or if the distributor is not sending data
Please include the UPC/SKU in your message — this allows us to provide a faster and more accurate answer.